MBS insights
Is Britain becoming a Nation of Online Shopkeepers
MBS Intelligence
Insight Report Number 2
March 2009
Executive Summary
The MBS Group commissioned this report to identify the new ideas, innovations and talent in the E-tail sector. The report is a summary of extensive trends research and interviews conducted with key players.
Themes covered in the report include:
1. Is e-commerce the way out of recession? Digital players are producing jaw dropping growth rates despite the recession. The report highlights the competitive advantage this might give UK plc to succeed globally post recession.
2. How will e-tailers beat the recessionary trend? Leading practitioners share some insights into what has worked for their businesses.
3. How does the internet suit women entrepreneurs? 6 of the top 15 trendsetters are female – the report discusses why.
4. Who are the golden generation of E-talent? The report highlights the traits that are associated with success amongst the best e-talent.
5. Over and above price, which tactics work best for E-tailers? Successful e-tailers share their top tips.
6. Why do some succeed at becoming destination sites? How to get the right proposition and execute it perfectly.
7. Do the oldies matter? The fastest growing digital segment is the over 50s. E-tailers discuss how the best way to attract this audience differs from engaging Generation Y.