MBS Inspiration

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    is one of the world’s leading executive search firms operating exclusively in Retail, Consumer and relevant technologies, and the most successful sector-specialist firm in the UK

New York, New York: Chicken and Rice on 53rd and 6th

Posted: 20 August 2010

The great US entrepreneurial spirit has always reigned in New York. And never more so than at the most incredible site on 53rd and 6th! On three corners of this busy junction are three carts with a veritable troop selling halal beef and chicken, with rice and a vegetable sauce for only $6,00! You can smell the aroma from afar, and the food is delicious! It opens at 7 a.m. and closes at 4 a.m. The most amazing sight is the queue, literally snaking around the block, most of the day and night.

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To bring you up to speed, Chicken and Rice has its own sweatshirts and bags. The sweatshirts are bright yellow with two, concentric red circles in the middle, with words between the circles that read: “The Best Halal. Delicious. 53rd and 6th. Chicken and Gyro.”

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In 2005, Chicken and Rice was one of four finalists for the “Vendy Award”, presented by a New York City street vendor advocacy group, known as the Street Vendor Project. The stand is famous for its secret white sauce recipe, which originally catered to the late-night taxi driver. However, through the immense popularity of the nightlife crowd, the queue has swelled to a two-hour wait. Occasionally, on weekend nights, a police checkpoint is even set up on 53rd street, between 6th and 7th avenue, to keep the 50 or more customers in order!

Inspiring? You bet! Let me know if there’s anything in the US that has inspired you recently. Have a great weekend. moira@thembsgroup.co.uk .



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