Intelligence & Thought Leadership
The rise of the Asian consumer
Asian shoppers already play a critical role in the world economy. In the years to come, bolstered by the Belt and Road initiative and an East-East corridor, an increasingly large portion of consumer products will be sold to this influential Asian middle class.
Bringing it home: How brands are thinking differently about sports sponsorship
Wimbledon and a World Cup – what more could you want from a summer? The Jules Rimet trophy would have been nice of course but I don’t think one can complain and (even as a Welshman) watching the country come together is a hugely inspiring testament to the efforts of Gareth Southgate and his encouraging … Continue reading Bringing it home: How brands are thinking differently about sports sponsorship