Thirza Danielson

Thirza re-joined The MBS Group in 2022 as Director of the Hospitality, Travel & Leisure (HTL) practice from Diageo, where she hired for the top 200 leaderships positions across the global organisation. Previously, she spent four years at MBS leading assignments in both HTL and Retail. Across the HTL sector, she has delivered Chair, Non-Executive, CEO, CFO, and other functional leaderships roles to listed, private equity backed and founder-led businesses.

Thirza joined MBS from JCA Group, where she focused on main Board and direct report appointments across the consumer sector. Her prior search experience includes roles at Russell Reynolds and Heidrick & Struggles; she also supported senior executive and non-executive leaders during her time at career strategy advisory firm, Stork & May.

Thirza graduated from the University of Exeter with a degree in Ancient History.

Thirza's Expertise