MBS Intelligence
Consumer Goods & Services

Are FMCG CMOs moving fast enough?
I’ve always been a proud advocate, supporter and servant to the FMCG sector, and particularly so - with a degree of smugness - about its marketing excellence. The sector is home to some of the best and most ubiquitous...

Pet power: a sector leaping out of Covid
Listeners of Classic FM over the Guy Fawkes night weekend will have inadvertently tuned into a special ‘Pet Classics’ – designed specifically to keep dogs, cats and other pets calm as fireworks exploded outside....

Sustainability: the challenge to businesses and the talent landscape
This year, the UK is hosting the biggest climate conference in the world: the 26th UN Climate Change Conference of the Parties, known as COP26. Held in Glasgow in November, heads of state, climate experts and...

Celebrating inspiring leadership: launching Role Models in Consumer Goods…
This year has been one like no other for the consumer goods and grocery sector. With the pressure to keep the country moving and feed the nation, our sector has responded with resilience and strength – with role...

Stories of hope: Sarah Collins and the Wonderbag
It was only two weeks ago, before we knew that the UK was about to go into lockdown, that I was gearing up to interview Sarah Collins, founder of the Wonderbag for our Weekend Edition. Sarah was in England, excited to...

Purpose
Purpose. We have heard this word be used time and time again by candidates talking about their own career aspirations – but never has the term had so much practical gravity than now. In the midst of the current...

The role of consumer brands in redefining social conscience
With the rise of the #MeToo movement, the #BlackLivesMatter campaign, an increased appreciation for mental wellbeing, and our impact on the environment, we’re more aware of our social and ethical impact than ever...

The rise of the Asian consumer
Dyson’s recent announcement to relocate its UK headquarters to Singapore in a bid to be closer to their fastest-growing markets could well be a bold and savvy move. We spend a lot of time in the region, so we’re...

I want it my way: The rise of customisation…
This weekend, we find ourselves in the eye of the e-tail storm – post-Black Friday/Cyber Monday and pre-Christmas. Savvy consumers the world over are strategically planning the final acquisitions they’ll make in the...
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