MBS Intelligence

Category: Concepts, marketing & creative direction

Gen Z and millennial women are this generation’s pop-culture shapers. Catch them at the right moment, and they can skyrocket a celebrity to superstardom or

This first thing that landed in my inbox this morning was an email from Japanese fashion brand UNIQLO, announcing their collaboration with the artists KAWS

A subject I love talking about and debating is whether ‘retail theatre’ in supermarkets is still as relevant today as it was in days gone

Two weeks ago, Kenny Annan-Jonathan was appointed as Creative Director at Crystal Palace, marking the first time a Premier League team has hired a creative

Anyone who knows me well knows that I love stores! One of my favourite ways to explore a new city is through its shops. I

‘Competitive socialising’ may be a new term, but it is certainly not a new concept. Punters were throwing darts in pubs as early as the

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