MBS Intelligence
Concepts, marketing & creative direction
Reflections from South Africa part I: Delighting, differentiating, and…
The summer season of 2022/2023 in Cape Town has been a remarkable one. Post-Covid, tourists are back in droves, restaurants, beaches, hotels and stores are full, there is a vibrant atmosphere in the city and the...
Feeling buoyant: how the cruise industry is bouncing back
Is there a corner of the travel sector more resilient than cruises? Just two years ago, Covid-19 had ground the cruise segment to a halt: losses were mounting, share prices were falling, and ships were being dubbed...
Community in a cost-of-living crisis
If any of you have ever taken a meeting with Saul Klein, Managing Partner at Phoenix Court Group (home of VC funds Local Globe and Latitude), he will insist that you meet at their offices and take you for a walk around...
Desperately seeking new stores: LA’s newest grocery concept is set…
This year, for the first time since before lockdown, I went to the US to check out stores and new concepts on the West Coast, just like I used to. To be honest, it was not what I was expecting. LA, which is a city...
Are FMCG CMOs moving fast enough?
I’ve always been a proud advocate, supporter and servant to the FMCG sector, and particularly so - with a degree of smugness - about its marketing excellence. The sector is home to some of the best and most ubiquitous...
The resale revolution: we’re seeing the rise of second-hand…
I was recently in the market for a new mobile phone. As I was considering my options, I couldn’t help but notice the advertisements pasted around London touting the environmental and financial perks of buying a...
Trust me, I’m a doctor: why we’re listening to…
“We are exiting the era of marketing-based skincare and entering the era of performance-based skincare,” reads a quote splashed across the Dr. Barbara Sturm website. While Dr. Barbara Sturm is an extreme example of...
Out with the new and in with the old…
Christmas and New Year is the time when I return home to my roots in South Africa to recharge my batteries ready for the year ahead. But alas, with South Africa going on to the UK’s red list in late November, this...
180 The Strand: Brutalist lines blur art, culture, food…
If you take a drive down Kingsway from Holborn and get to the end of the road, the first building in front of you is the London landmark, Bush House. Majestic and grand, Bush House is a Grade II listed building...
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