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Concepts, marketing & creative direction

Renewed hope: China’s Spring Festival stays local

Yesterday marked Chinese New Year, the highlight of Chunyun, China’s Spring Festival season. In a normal year, the event presents a golden opportunity for consumer businesses, as people around the world travel to see...

The show must go on: what do Fashion Weeks…

For years, fashion week season has been the undisputed highlight of the industry’s collective calendar. Despite murmurs of dissatisfaction about its impact on the environment, a low return on investment for labels and...

My new home from home: Dorp (Village in Afrikaans)

We have had a Creative Practice at The MBS Group since the consultancy was founded 30 years ago. The practice has expanded and changed over the years to now include much more than just designers in apparel or...

Exit through the gift shop: desperately seeking differentiation

On a cold and crisp day last Sunday, I experienced London at its best. My first port of call was the Royal Academy to see two world-renowned British artists: Antony Gormley followed by Lucian Freud. Both exhibitions...

Australia: leading the way

I have just returned from visiting our clients in Australia and New Zealand. The New Zealanders were still reeling from their loss against England in the Rugby semi-finals – so it was very easy to move the...

‘Protect the magic and modernise the rest’: walking Marks…

On a beautiful, sunny London day this week, I made my way down to Clapham to meet up with Stuart Machin, Managing Director, Food, M&S. The venue is the newly renovated M&S store and he is giving me a tour to...

From 501 to 2019: The Levi’s story

Earlier this month, Levi’s filed the paperwork for an initial public offering at the New York Stock Exchange. If the IPO gets away, it will be the second time the 165-year-old behemoth – known the world over for its...

ATA: More than just a clothing brand

In my teens growing up in apartheid South Africa, everything was bound up in politics and the answer for me lay in going to work on the land on a socialist kibbutz, which I did. My biggest regret was not keeping my set...

The denim trend comes and goes, but sustainability is…

I was looking at a photograph of myself when I was 18 and at the beginning of my gap year (which trust me, was a really long time ago!). What struck me was the pair of denim jeans I was wearing: Levi 501’s that had...

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The MBS Group Ltd

3 Primrose Mews
Sharpleshall Street
London NW1 8YW
UK

+44 (0)20 7722 1221
info@thembsgroup.co.uk


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