MBS Intelligence
Marketing & Strategy

Vision-led leadership and conscious consumption: in conversation with Cora…
Two weeks ago, The MBS Group hosted a behind-closed-doors conversation with three of the brightest minds in corporate sustainability and ethical fashion. Looking to deep-dive into what consumers care about, and a...

Reopening: Lessons from Stockholm
Throughout Europe, we are gradually seeing the world return to a semblance of normality. Step by step, people are returning to work, visiting restaurants and cafés for takeaway and shopping in non-essential retailers...

Purpose
Purpose. We have heard this word be used time and time again by candidates talking about their own career aspirations – but never has the term had so much practical gravity than now. In the midst of the current...

A nation of shopkeepers: proud to serve in a time…
What a week! Our world, at least temporarily, is almost unrecognisable. As individuals, families, communities and businesses we are being tested in ways we haven’t seen for generations. Our consumer sectors are under...

Australia: leading the way
I have just returned from visiting our clients in Australia and New Zealand. The New Zealanders were still reeling from their loss against England in the Rugby semi-finals – so it was very easy to move the...

The future of loyalty: not just point scoring
As the battle for share of wallet rages on, it is becoming increasingly critical for businesses to cultivate long-term customer loyalty. The concept is no longer just a way to ensure customers are not lost to...

Gaming: time for marketers to hit the reset button
It’s been nearly 50 years since Atari’s Pong became the first commercial game to gain mass market attention. Since then, gaming has moved out of arcades, into the bedrooms of teenage boys and back out on to the...

Why do luxury pop-ups work and who’s doing them…
At the beginning of July, Louis Vuitton announced New York as the next location in its global pop-up tour. The 6,000-square-foot monochromatic space covered entirely in neon green ran from 12th until 21st July and...

The role of consumer brands in redefining social conscience
With the rise of the #MeToo movement, the #BlackLivesMatter campaign, an increased appreciation for mental wellbeing, and our impact on the environment, we’re more aware of our social and ethical impact than ever...
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