Throughout Europe, we are gradually seeing the world return to a semblance of normality. Step by step, people are returning to work, visiting restaurants and cafés for takeaway and shopping in non-essential retailers...

Purpose. We have heard this word be used time and time again by candidates talking about their own career aspirations – but never has the term had so much practical gravity than now. In the midst of the current...

What a week! Our world, at least temporarily, is almost unrecognisable. As individuals, families, communities and businesses we are being tested in ways we haven’t seen for generations. Our consumer sectors are under...

I have just returned from visiting our clients in Australia and New Zealand. The New Zealanders were still reeling from their loss against England in the Rugby semi-finals – so it was very easy to move the...

As the battle for share of wallet rages on, it is becoming increasingly critical for businesses to cultivate long-term customer loyalty. The concept is no longer just a way to ensure customers are not lost to...

It’s been nearly 50 years since Atari’s Pong became the first commercial game to gain mass market attention. Since then, gaming has moved out of arcades, into the bedrooms of teenage boys and back out on to the...

At the beginning of July, Louis Vuitton announced New York as the next location in its global pop-up tour. The 6,000-square-foot monochromatic space covered entirely in neon green ran from 12th until 21st July and...

With the rise of the #MeToo movement, the #BlackLivesMatter campaign, an increased appreciation for mental wellbeing, and our impact on the environment, we’re more aware of our social and ethical impact than ever...

Last month, Amazon became the second company in history to achieve a market capitalisation of more than $1tn. It did so because it provides customers ease, choice and value. It’s the same recipe that worked for...