Adidas has become the first brand to sell its items through a Snapchat game, as it launches a new 8-bit baseball game. Virtual players in the game will be wearing $130 Adidas cleats which will be available to buy directly from the game.
Join our network of executives who receive the MBS News daily, as well as the insights, analysis and our weekly column in The Weekend Edition.
You’ll be able to unsubscribe at any time.