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Adidas Forecasts Sales Of £100m At 2012 Games

The official sportswear partner of the 2012 Olympic Games has said that it is expecting to sell £100m worth of Games merchandise. Adidas, which currently has about 15% of the UK sportswear market, will provide outfitting to the volunteers, technical staff and officials for the Olympic and Paralympic Games, as well as the uniforms for Team GB.

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