SHARE

Aldi introduces ‘Live Healthy’ logo to guide shoppers towards nutritious choices 

The discount grocer is rolling out a new ‘Live Healthy’ logo across own-label lines to help customers identify nutritious options. The move supports Aldi’s goal for 85% of sales to come from healthy products by 2027, in line with the UK’s health strategy.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.