SHARE

Anchor Celebrates 125th Birthday With 3D Cinema Ad

Anchor, which is owned by Arla Foods, will be the first dairy brand to show a 3D cinema ad, with the marketing push timed to coincide with the brand’s 125th birthday. The same advertisement will also be shown on television for four weeks.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.