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Asda and Ocado launch menopause aisles with GenM

Both retailers have partnered with GenM to highlight MTick-certified products supporting menopausal shoppers. Asda will roll out 186 in-store aisles and an online hub during October, while Ocado has added 300 certified lines to its website.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.