SHARE

Asda Expands 10% Price Guarantee To Include Non-Food

At the British Retail Consortium’s annual conference, the supermarket chain’s chief executive, Andy Clarke, announced plans to extend its 10% price guarantee to non-food areas such as electronics and toys.
 Asda first introduced its guarantee in April 2010.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.