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Beiersdorf Appoints Heidenreich As CEO

The global beauty organisation has appointed Stefan Heidenreich as its new chief executive. Heidenreich, who has around 25 years of experience managing brands and branded goods companies, most recently as the CEO if Swiss food group Hero, has been appointed to Beiersdorf’s executive board effective January 2012. The current CEO Thomas Quaas, will remain in his post until then.

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