SHARE

Carlsberg Britvic to launch alcohol-free 1664 beer into supermarkets

The 0% beer will roll out into Tesco, Asda and Waitrose, among other national retailers in April, following a ‘successful launch’ in on-trade at the beginning of 2025. 1664 Bière was rebranded last April and has since gone from ‘strength to strength’.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.