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Diageo and PepsiCo endorse Tesco Media’s new in-app and web video ads

Tesco Media is rolling out premium video placements across its app and browser. Trials with Diageo and PepsiCo have highlighted reach to over 12m monthly visitors and a 14% average click-through to product pages.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.