SHARE

Diageo Boosts Smirnoff Digital Spend

Diageo is significantly increasing its digital year-on-year spend for Smirnoff in the UK by 115%. The activity for the vodka brand comes off the success of the Smirnoff Nightlife Exchange Project. The global initiative aimed to discover and celebrate the best of nightlife from around the world on one night, 27 November 2010, inviting consumer-generated ideas which transform into “event experiences”.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.