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Dunelm to urge customers to shop more thoughtfully with new ‘Conscious Choice’ range

The retailer has launched Conscious Choice, a sustainably focused homewares collection including more than 800 bathroom, bedroom and kitchen products and featuring materials such as recycled glass, organic fabrics and responsibly sourced timber.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.