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Gerard Darel Ups The Ante

French fashion brand Gerard Darel has revamped its look, spearheaded by new CEO Sandrine Lilienfeld, who revealed a new store concept and advertising campaign, and creative director, Brigitte Comazzi Duval. Speaking on the transformation, Lilienfeld stated: “Most companies require two years to give birth to a concept, and we did it in three months.”

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