SHARE

Heineken Launches Twitter-Powered Ads

To promote its sponsorship of the UEFA Champions League final, Heineken is to launch a range of Twitter-powered world maps to appear on outdoor digital sites. The maps will display the number of people tweeting about the tournament globally, represented by expanding Heineken beer bottles.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.