SHARE

Heineken To Launch ‘Unifying’ Global Ads

Heineken will launch a new unifying global marketing strategy, consisting, among other elements, of a series of adverts featuring one character and new bottling. Heineken currently uses 15 straplines globally, but this will be simplified to one, “Open Your World”.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.