SHARE

Heineken To Remove 100m Alcohol Units

As part of its commitment to the government’s Responsibility Deal on alcohol, the UK’s leading beer and cider business is to reduce the alcoholic level of one of its key brands. By 2013 the drinks group will develop a low-strength variant of either Foster’s, Strongbow, Heineken or John Smith’s.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.