SHARE

Henkel acquires US hair care brand Not Your Mother’s from Main Post Partners

The German consumer goods group has agreed to acquire US hair care brand Not Your Mother’s from private equity firm Main Post Partners. The brand generated around €190m in sales in 2025 and will join Schwarzkopf and Got2b in its portfolio.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.