House Of Fraser To Launch New Store Concept

The department store chain is to open a new, smaller store format in Aberdeen. The average size of a traditional House of Fraser store is 100,000 sq ft, but the new offering will be a 1,500 sq ft shop at Hammerson’s Union Square shopping centre. It is thought that the new concept will be used predominantly for 'click-and-collect' purposes, and if successful could be rolled-out nationwide.

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