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King Of Shaves Seeks Advice Over Possible Sale

The independent male grooming brand, founded by entrepreneur Will King in 1993, is seeking advice over a possible sale of the firm. Alpha Advisory PTE are advising on strategic options for the brand, which has been valued at up to £45m. The firm has posted annual sales of £25m, competing with Procter & Gamble’s market leading shave brand, Gillette.

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