SHARE

Mars Appoints Marketing Chief For UK Campaign

Former Kraft marketer Michael Magee has been appointed to manage a £56m ad push that Mars hopes will increase its share of the UK confectionery market. Magee is currently global brand director for Mars in Australia but will move to focus on the company’s chocolate portfolio in the UK.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.