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Molson Coors Signs Deal With Global Brands

Global Brands has secured a licensing deal with Molson Coors, allowing it to produce and distribute the Reef brand. Global’s marketing director, Simon Green, said: “We strongly believe in both the category and the brand, and through focus, innovation and investment, we plan to develop Reef to unlock all of its potential.”

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.