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Morrisons lifts interim sales and EBITDA as product trials and cost savings pay off

The supermarket reported a 7.2% rise in underlying EBITDA to £344m in the half-year to 27 April 2025, with Q2 sales up 4.2%. CEO Rami Baitiéh credited focused ranges, store upgrades, and £58m in savings for the bounce back.

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