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M&S Bolsters Links With Bloggers

Marks & Spencer wants to boost its connection with bloggers and other online influencers, as it strengthens its online operations. It will enhance its search profile through the use of online PR and technical search tools that use its branded online content to build ’authoritative links’ with opinion formers.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.