SHARE

Pernod Ricard and Brown-Forman enter talks over potential merger

The premium drinks groups are exploring a “merger of equals” that would combine Pernod Ricard’s global portfolio with Brown-Forman’s US whiskey brands. Talks remain ongoing, with no agreement finalised and regulatory approval required.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.