SHARE

Pernod Ricard reportedly secures Brown family backing for Brown-Forman approach

The French spirits group has reportedly secured backing from the Brown family for its proposed merger, preferring Pernod’s global network to Sazerac’s bid. Pernod is also considering an IPO of its Indian operations to optimise capital structure.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.