SHARE

P&G Launches App In Push On Beauty Brands

The FMCG giant has launched a smartphone app for its beauty and grooming division, with the hope of creating a virtual beauty experience for consumers. Procter & Gamble’s Clairol, Covergirl, Olay and Pantene beauty brands will feature in the app.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.