Portman Group Hires Whitehalls Top Public Health Expert As CEO

The alcohol body Portman Group has appointed one of Whitehall's top public health experts, Henry Ashworth as their new CEO. Ashworth joins from the Cabinet Office’s Behavioural Insights Team, which is tasked with finding ways to realise the government’s preferred “nudge” approach to public health policy - helping people make the right choices for themselves rather than forcing them to through regulation.

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