SHARE

Premier Inn targets GCC growth through Equitativa partnership

The hotel brand plans six to eight new Premier Inn properties in the UAE and Saudi Arabia, doubling its portfolio to 3,500 keys. The Memorandum of Understanding with Equitativa accelerates expansion in key city and airport locations.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.