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Rare Beauty to launch nationwide in Ulta Beauty stores from February

Rare Beauty will debut in over 1,500 Ulta Beauty stores and online from 1 February 2026. The expansion follows its 2020 Sephora launch, broadening access to the brand’s mission of inclusivity and self-acceptance for more customers in the US.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.