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Reckitt Benckiser To Team Up With Electrolux For New Ads

Reckitt Benckiser is teaming up with Electrolux to educate consumers on the benefits of using dishwashers, in a bid to increase their use in the UK and boost sales of Reckitt Benckiser’s Finish brand. Four in 10 adults in the UK own a dishwasher compared with 77% in Germany and 78% of US homeowners.

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