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Roblox rolls out user-created avatar makeup to boost marketplace sales

It has introduced 100+ e-makeup items in its Avatar Marketplace and Customise tab, its first platform-wide beauty options. Prices start at 30 Robux, with E.l.f. Cosmetics as title sponsor. Roblox reported $2.2bn in Q4 2025 bookings, up 63% year on year.

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