SHARE

Sainsbury’s Launches New Branding For Paralympic Sponsorship

Along with a new strapline: ‘Here’s to Extraordinary’, Sainsbury’s has launched a new brand identity for its sponsorship of the Paralympic Games. Sainsbury’s head of sponsorship, Jat Sahota, said: “We wanted to create an identity that celebrates Paralympic athletes not just for the obstacles they have overcome in coming to terms with their disabilities, but also for their status as world class, elite athletes.”

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.