The new initiative, which aims to encourage shoppers to try more sustainable varieties of fish, will see any Sainsbury’s customer who asks for one of the 'Big 5' species of cod, haddock, tuna, salmon or prawns from the retailer's fish counters being offered an alternative, lesser known species for free. Jamie Oliver is supporting the campaign, which will launch on June 17th.
Sainsbury’s Launches ‘Switch The Fish’ Campaign
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