SHARE

Saucony appoints new Global Chief Marketing Officer

Effective immediately, Joy Allen-Altimare will report directly to Saucony’s Global Brand President, Rob Griffiths, and will be responsible for overseeing global branding initiatives, including brand positioning and direct-to-consumer strategies.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.