Tesco Moves Towards A Global Brand Strategy

The global supermarket chain has announced plans to become a global brand owner, alongside the launch of several non-Tesco branded products this month. ChokaBlok ice-cream and La-thams and NutriCat pet food are the first of the 'venture brands' to hit the shelves, with hopes that the ranges will see enough growth to be sold in non-competing retailers.

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