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The Co-op expects customers to earn more than £15m through its 5:1 membership scheme by the end of the year

The initiative was launched at the end of September to five million members, allowing shoppers to receive 5% back when buying own-brand products and services. The company is additionally donating 1% to local good causes under the scheme.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.