SHARE

Toshiba Readies For Encore Marketing Drive

Tech manufacturing giant Toshiba has announced the company’s first TV ad campaign in around four years, supporting the upcoming launch of its new Encore tablet. Orchestrated by the McCann agency, the campaign’s strapline is ‘Look closer. See more’.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.