SHARE

Travelodge Gets Brand Reimagining

Hotel brand Travelodge has received a £10m brand update, which will be marked with a new advertising campaign. Chairman Brian Wallace said: “Across the whole of the UK we have got an enormous footprint which cannot be replicated.”

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.