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Unilever Turns To F-Commerce To Launch New Lynx Variant

The consumer goods giant is to sell its first Lynx product aimed at women on Facebook as part of the new variant’s launch. The launch of ‘Lynx Attract – For Him and For Her’ marks part of a global expansion for the brand. Kieran Danaher, Lynx brand manager, said: “As a brand we’re aiming to push boundaries with creative marketing campaigns this year, and the launch of Lynx Attract is set to do just that and more.”
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