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Victorinox Looks To Expand Its Reach

The brand known worldwide for its Swiss Army knife is repositioning itself with a full lifestyle collection. A significant retail roll-out is in the pipeline and a new British designer, Christopher Raeburn, is creating a capsule collection of men’s and women’s wear due in Autumn. Joachim Beer signed on as president of global fashion and retail for Victorinox 14 months ago and has since grown the brand significantly.
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