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Virgin Media Unveils Spotify Tie-Up

A new partnership with the online music streaming service will allow Virgin Media to offer new customers buying its 30Mbps or faster broadband package access to a free six month subscription of Spotify’s premium service. Andreas Liffgarden, Spotify’s global head of telecom business development, claims the move will also benefit musicians, saying: “Telecoms companies moving into the music space increases revenue streams to the music industry and provides benefits for fans and artists alike.”

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