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Who Gives A Crap doubles profit as retail expansion drives 17% revenue growth

The eco-friendly toilet paper brand grew revenue to £45.5m and operating profit to £2.8m in 2024, boosted by new retail partnerships with Waitrose and Ocado. Expansion into new product lines and B2B sales also supported its rapid UK growth.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.