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Yotel partners with Hilton to access distribution and loyalty network

The tech-forward hotel brand has partnered with Hilton through the new Select by Hilton portfolio, retaining its identity whilst accessing Hilton’s distribution channels. The collaboration aims to triple Yotel’s portfolio to 100 hotels over five years.

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Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.